Marketing to Three Generations | July 12, Kukui

with Special Guest Todd Westerlund, President, Kukui

July 12
6:30pm Check-in and Networking
7-9pm Chapter Announcements, Program, Dinner

Presentations these days are so heavily focused on Millennials, but as a shop owner you know that your customers come in all shapes and sizes. This presentation aims to explore the three main generational groups that make up your client base.

Key Points:

  • Baby Boomer Generation | Generation X | Millennial Generation
    • Generational Differences
    • How to market to each Generation

Join us to learn how to retain each generation, from a customer standpoint.

About the Presenter
Todd Westerlund is President of Kukui’s U.S. operations. A marketing and sales veteran, Westerlund formerly served as Kukui’s Chief Strategist.

Westerlund is particularly accomplished in the automotive sector – a field where Kukui serves a growing number of customers. Before joining Kukui, Westerlund served as vice president of sales for Shop Management Services, a distributor of the R.O. Writer shop management software system for repair centers. He also spent four years as a regional manager at Demandforce, where he expanded the company’s automotive division.

Westerlund’s automotive experience also includes serving in sales management positions at Diamond Certified, (a rating service for high-quality companies), managing Internet sales at an automotive dealership and 15 years spent as an ASE-Certified Technician.

About Kukui
With a rich history in information technology, Kukui provides businesses with a custom website platform and software solution that integrates with each organization’s Point of Sale (POS) system. This empowers each of Kukui’s clients with quantitative data showing their monetary return on investment, the number of new clients based on their POS system, statistics revealing their customer retention rate, and areas to improve business through the tracking of phone calls, appointment forms, and feedback from customer reviews.

For more information about Kukui, visit their website.

Event Location: Kukui Headquarters
2077 Gateway Pl. Suite 150, San Jose, CA 95110

COST | First person from a Chapter 42 member shop is free; other attendees pay $35

Register here >>>>>

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