Category Archives: Past Events

Build Genuine Relationships with Your Customers…at Scale: And Leave Spammy Marketing Behind

Wednesday, April 14 6:30 PM PDT – Networking | 7:00 PM PDT Program Are you loving the latest ‘follow you everywhere’ marketing? No one does. What about all the emails you get that you never asked for? Nope, hate ‘em. … Continue reading

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How to Experience Joy in Uncertain Times as a Shop Owner

San Jose Chapter MeetingWednesday, March 10, 7-8:30 p.m.Online Zoom Meeting ~ Login provided at completion of registration Sure, life is good: you have gotten far because of your work ethic, drive, and motivation. You have a great business—yet, you feel … Continue reading

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Planning for a Bad Day

A Layman’s Guide to Insurance & Understanding What Your Shop Really Needs What type of policy you should have depends on many factors. Property and Casualty insurance serves in protecting your small business from lawsuits and accidents, and not all … Continue reading

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End of Summer… Dreaming About When You Can Get Away?

When, Where, & How Will It Be Safe To Travel? with guest presenter Deb Siegle, Owner, Come Travel Today September 9, 2020 | 6:30pm Labor Day marks the end of summer in a lot of people’s minds, and the beginning of … Continue reading

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Unique New Revenue Ideas ~ A Facilitated Discussion

With Special Guest, John Eppstein, ASCCA State President August 13, 2020 Join us in August for the Topic of the Night: Unique New Revenue Ideas. Bring your great ideas and learn some new ones from the best in the business…other … Continue reading

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ASCCA Online Party and Beer Tasting: 3 Microbrews

July 28, 2020 While Major League baseball is returning for a shortened season, Minor League Baseball isn’t. Our annual summer event for nearly a decade has been held at the San Jose Giants Baseball stadium, so since we can’t go … Continue reading

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The Land and Expand Sales Model: Nurturing Your Existing Customers with 6 Simple Principles to Grow Your Company’s Top and Bottom Line

If you want to stand out and create lasting relationships with consumers, you need to provide excellent customer experiences. In a recent Salesforce study, 79% of respondents said it’s critical or very important to interact with a salesperson who acts … Continue reading

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Bankable Communication: Creating Commitment vs. Compliance From Your Team

LEAD PEOPLE…MANAGE SYSTEMS! The ability to manage is always easier when PROVEN RESULT-BASED Communication is in place for you and your team to maximize results! Now more than ever, it’s important to retain employees ~ their loyalty is critical to … Continue reading

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HR Updates for Businesses: What You Need to Know Now

With the rapidly changing status of COVID-19, the business community is facing many urgent and unique challenges. In addition to complying with safety guidelines from sources such as the Centers for Disease Control and Prevention, numerous other issues have been … Continue reading

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Getting Your Estate In Order

You built a thriving business, but how do you protect it? Who will take over your business when you retire? Who will keep it going if you become disabled or pass away? Who takes care of you if something happens? … Continue reading

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