
Presented jointly by ASCCA Inland Empire & San Jose Chapters
The ASCCA Inland Empire and San Jose Chapters are proud to present a session with special guest Juliana Sih that proves the most valuable tool in your shop isn’t in your toolbox—it’s your ability to truly listen.
In the automotive business, success isn’t just about repairing vehicles—it’s about maintaining clear, effective communication that keeps your shop and relationships running smoothly. In the fast-paced, demanding world of auto repair, listening often gets overlooked. This session is designed to elevate your listening skills where they matter most.
You’ll discover how to:
- Tune in to what’s really being communicated before misunderstandings escalate
- Handle challenging conversations calmly and confidently—whether with customers, team members, or partners
- Build stronger trust and collaboration so your shop functions at its peak performance
Listening isn’t just a soft skill—it’s a critical part of running a successful shop where teamwork, reduced stress, and strong relationships drive peak performance.
👉 Register Now – Free for ASCCA Members
🗓️ Date: Tuesday, September 23, 2025
📍 Location: California Smog & Automotive Institute, 3001 Chicago Ave, Riverside, CA 9250
⏰ Time: 6:30 – 8:30 PM
🍽️ Note: Onsite attendees enjoy free pizza and drinks.
About Our Special Guest

Juliana Sih works with creative, ambitious and driven individuals who have a deep desire to create impact. She partners with her clients to empower their dreams, create new neuropathways, break up the ruts, eliminate barriers so that clients live a life filled with purpose, fulfillment and joy. Through powerful questioning, coaching, partnership, accountability and effective support structures, clients experience new levels of self-awareness that move them into action from a powerful place. Working with Juliana is a space to shift your relationship with yourself and others and generate sustainable, long lasting results.
Register Now – Free for ASCCA Members
Bring a friend or colleague!