with Jen Berkley Jackson, The Insight Advantage
6:30pm No Host Cocktails
7-9pm Chapter Announcements, Program, Dinner
Your customers hold valuable insights that could be the difference between the success and failure of your business. By soliciting honest feedback from your clients throughout your relationship with them, you can ensure that your customers are getting the value they are looking for.
In this month’s presentation, we’ll talk about the kinds of input that are most important to gather as well as HOW to get that input.
Ultimately, this input will help you:
1) ensure that you have a clear competitive advantage over your competition
2) retain your customers by consistently providing them with what they value most
About the Presenter
As founder of The Insight Advantage, Jen Berkley Jackson works with a wide assortment of organizations, from high tech to no-tech, using research to help her clients understand their customers better than their competition does. She has the expertise to be able to take any research challenge and quickly diagnose the right methodology(s) to use to quickly and cost-effectively achieve her clients’ objectives.
Jen teaches The Power of Market Research class at UC Santa Cruz Extension and is a member of WIC (Women In Consulting) and QRCA (Qualitative Research Consultants Association).
Event Location: Biltmore Hotel
2151 Laurelwood Road, Santa Clara, CA 95054
COST | First person from a Chapter 42 member shop is free; other attendees pay $35