January 9, 2019 | 6:30-9:00PM
Getting Creative On Hold
with guest presenter
Wayne Adams, PHMG
Think about all your favorite movie soundtracks…no two are alike, but they all have the power to inspire true emotion. Just as a great soundtrack brings a movie to life, music works wonders for your business, too.
Now, think about that on average, 75% of calls to businesses are placed on hold, and, those callers spend an average of 33 seconds waiting for someone to pick up! The best option is clearly to avoid putting a customer on hold to begin with, but this isn’t always an option. Are your customers left dangling? What are they hearing? Boring or irritating music? Your competitors radio commercial? Dead-Air? A growing number of companies are opening their eyes and ears to the potential opportunities of hold time – and are finding increasingly creative ways of using it to their advantage.
As the world’s leading audio branding agency, PHMG works with 32,000 clients across the globe. Join us on January 9, 2019 to learn from Wayne Adams how your business can benefit from getting creative with your on-hold messages:
- It’s not advertising – it’s Service and Branding
- Learn how to manage your service
- Tips on how to curate custom, branded music for your personal image – no library music!
ABOUT THE PRESENTER
Wayne Adams, Head of Business Development (West Coast) at PHMG, is a skilled sales professional with PHMG – the world’s leading provider of audio branding. Experts in audio branding since 1998, PHMG helps clients around the world to connect to their customers through sound – including some of the world’s biggest brands such as Audi, Coca-Cola and Adidas.
6:30pm, No Host Cocktails
7-9pm, Program & Dinner
2151 Laurelwood Road, Santa Clara, CA 95054
First person from a Chapter 42 member shop is free; other attendees pay $40