Improving Shop Culture & Effective Tech Management


November 14
6:30pm No Host Cocktails, Hopp’s Bar
7-9pm Chapter Announcements, Program, Dinner

Improving Shop Culture & Effective Tech Management

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Join us as Jim Silverman, ATI, shares his secrets on how to build and maintain a positive and rewarding shop culture. Learn essential tips to hire, manage and maintain the key employees every shop needs to prosper.


Jim Silverman, ATI

Jim Silverman is the Go-To guy at ATI and has a vast knowledge of market trends, industry updates and is constantly keeping up with what’s going on with other companies in the aftermarket side of the automotive industry. When speaking in front of groups, it doesn’t matter if it’s to shop owners, association groups, partner employees or in front of our ATI employees, Jim truly enjoys this industry and his passion and expertise shows through in the subjects he speaks about.

With his varied experience in most aspects of the automotive industry, he is just as comfortable speaking in a corporate board room as he is with a group of shop owners or technicians – and all get the same respect.

Jim is one of the rare individuals that has been successful in both the franchised and aftermarket sides of our industry and his broad knowledge covers the entire spectrum including service, parts, sales, accounting, management, training and consulting.

Jim takes pride in helping shop owners improve their situations and values the relationships he’s built up over the years with shop owners and with the major service providers to the aftermarket industry.


Tips for Save Processing
Shannon Devery, Digital Financial Group

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Digital Financial Group (DFG) offers payment processing tools that grow when you grow. DFG provides turnkey payment processing solutions, best-in-class customer service, and innovative reporting. Join us on November 14 to learn how to safeguard your merchant card account and your customer’s, too!

Also, if you’ve wanted to compare pricing of your current merchant card services and haven’t gotten around to it, then this meeting is the time to do it! Bring with you a couple of months of your billing statements for your current vendor. Shannon will review your bill and price it as if you had been a DFG customer so you can see the savings.

Digital Financial Group is a state-approved ASCCA endorsed vendor and corporate partner and is proud to be the exclusive merchant services provider for the ASCCA. As the exclusive merchant services provider you can trust that the company has been fully vetted by the ASCCA Endorsements Committee through a full selection process. As part of ASCCA’s robust membership package, when you select DFG as your merchant processor you will be entitled to receive a full rebate for ASCCA membership dues, up to $350 in value.

Event Location:
Biltmore Hotel
2151 Laurelwood Road, Santa Clara, CA 95054

COST | First person from a Chapter 42 member shop is free; other attendees pay $35

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