Paper Marketing vs. Digital Marketing: A Discussion with Jennifer Filzen, Rock Star Marketing
6:30pm No Host Cocktails
7-9pm Chapter Announcements, Program, Dinner
Event Location: Biltmore Hotel
2151 Laurelwood Road, Santa Clara, CA 95054
COST | First person from a Chapter 42 member shop is free; other attendees pay $35
As a small business owner, your story is your brand. The story that you share with the world is the personality of your business, and it’s what separates you from your competition. When your customers get to know more about you, they develop a more profound sense of who you are. When this happens, you’re no longer just another small business, but something special. In turn, this connection will build a trusting and loyal fanbase, creating return customers who will be happy to refer new customers your way.
Learn more about:
- How to make your customers lifelong fans of your shop
- What’s better for your shop: digital marketing or print
- New ways of getting your business noticed
ABOUT THE PRESENTER
Rock Star Marketing, a digital marketing agency specializing in automotive shops, began when Jennifer Filzen decided to use her talents and knowledge she gained as a budding musician to provide superior marketing service to those in need. Jen got her start in marketing after the release of her first album, Sirena, back in 2007. Being a small town singer/songwriter from Monterey, she knew she had to put all that she had into marketing her album to get her music heard. Because of her extraordinary ability as an online marketer, her songs eventually topped the international charts and she became a Grammy qualified artist. Since then, Jen has worked diligently as a copywriter, content writer, and social media marketer to grow her business into a full-fledged digital marketing agency. Jen now puts her talents and lessons to work at Rock Star Marketing, passionately helping small businesses get the recognition they deserve.