If you want to stand out and create lasting relationships with consumers, you need to provide excellent customer experiences. In a recent Salesforce study, 79% of respondents said it’s critical or very important to interact with a salesperson who acts as a trusted advisor, not just a sales person. So, approach sales from a helpful standpoint to create excellent customer experiences in the automotive industry where customers already tend to be more skeptical.
Creating excellent customer experiences relies on your ability to build trust with your existing customers. You want them to keep returning to your shop, time after time. You need to show them that your priority is their safety, not in making the sale, so their intention is to use you as their trusted automotive repair facility. You want to introduce your customers to products and services that will solve their problem while authentically showing the pros and cons of their options.
In the automotive industry, customers have many options, and they know that. If a business doesn’t suit their full needs or provide the experience they expect, they will move on to find another business that does. Join us to learn from Patty Watkins, Managing Partner, M.O.R.E. Sales Advisors, how to focus on keeping your existing customers with the EXPAND element of The Land and EXPAND Sales Framework – and why that is the fastest path to expanding your bottom line!
REGISTER NOW ~ Don’t miss this informative webinar!
About the Presenter
Managing Partner, M.O.R.E. Sales Advisors
About the Presenter
Patty Watkins
Managing Partner, M.O.R.E. Sales Advisors
Patricia Watkins has extensive experience as an SVP and VP of Sales, regionally, nationally and globally in both startups in Silicon Valley and Fortune 500 companies including HP, AT&T, Teradata, and NCR. She earned her BBA from The University of Texas at Austin and her MBA from Santa Clara University. Patricia has built sales organizations from $0 to $100M plus, multiple times, transformed several sales teams from worst to first, and led many successful teams to significantly improved results.
ASCCA San Jose Chapter 42 