ASCCA San Jose Chapter 42

Paper Marketing vs. Digital Marketing: A Discussion with Jennifer Filzen, Rock Star Marketing

October 10
6:30pm No Host Cocktails
7-9pm Chapter Announcements, Program, Dinner

REGISTER HERE >>>>>>>>>>

Event Location: Biltmore Hotel
2151 Laurelwood Road, Santa Clara, CA 95054

COST | First person from a Chapter 42 member shop is free; other attendees pay $35

As a small business owner, your story is your brand. The story that you share with the world is the personality of your business, and it’s what separates you from your competition. When your customers get to know more about you, they develop a more profound sense of who you are. When this happens, you’re no longer just another small business, but something special. In turn, this connection will build a trusting and loyal fanbase, creating return customers who will be happy to refer new customers your way.

Learn more about:

• How to make your customers lifelong fans of your shop
• What’s better for your shop: digital marketing or print
• New ways of getting your business noticed

ABOUT THE PRESENTER

Rock Star Marketing, a digital marketing agency specializing in automotive shops, began when Jennifer Filzen decided to use her talents and knowledge she gained as a budding musician to provide superior marketing service to those in need. Jen got her start in marketing after the release of her first album, Sirena, back in 2007. Being a small town singer/songwriter from Monterey, she knew she had to put all that she had into marketing her album to get her music heard. Because of her extraordinary ability as an online marketer, her songs eventually topped the international charts and she became a Grammy qualified artist. Since then, Jen has worked diligently as a copywriter, content writer, and social media marketer to grow her business into a full-fledged digital marketing agency. Jen now puts her talents and lessons to work at Rock Star Marketing, passionately helping small businesses get the recognition they deserve.

Register here >>>>>

First, I’d like to thank everyone from Chapter 42 for the VERY warm welcome.  It made the evening seem less like a gathering of business people, and more like a meeting of a group of friends…which I guess it was, wasn’t it?

I’d like to also extend a very warm “Thank You” to Matt Ogabian, of Made In Japan, who invited me.  His invitation allowed me to meet a great group of people that I thoroughly enjoyed spending time with.

One of the questions I was asked was how much PG&E might pay of the cost for a project, so I thought a few examples from some of the members might help:

• Matt Ogabian, Made In Japan: project total $2,759.42, and PG&E paid 86%, leaving only $387.31 for the shop to pay.
• Joe Silva, Custom Alignment: project total $9,665.60, with PG&E covering 78%, leaving $2,124.91 for the shop to pay.
• AutoTrend Diagnostics: project total $5,225.21; PG&E covered 88%, so Dave Kusa only had to cover $625.52

While these examples aren’t a guarantee, since I haven’t seen YOUR shop yet, they are great examples of what PG&E is doing for businesses out there.  And as mentioned, the worse your lights are, the older they are and the more energy they waste, the better your rebate can be.

We’ve helped a few of the ASSCA shops get great rebates from PG&E’s program, and we would love to help more of you enjoy great rebates, lower electricity bills, and much better lighting in your shops.

We don’t “sell” anything, we’re not trying to get you to buy anything, we’re trying to help people get the most from PG&E, and improve the look and feel of your business.

Once again, thank you all VERY much for a fantastic evening…and a darned good dinner!

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True Power Services

If you would like Arek or Paul to come by and see what can be done for your business, just give them a call at (530) 544-8211, or email them at paul@truepowerservices.com or arek@trupowerservices.com, www.truepowerservices.com.

July 11
6:30pm Reception
7-9pm Chapter Announcements, Program, Dinner

Let’s talk shop! Don’t miss this opportunity to ask the brightest minds in the business, ASCCA Members, your shop management questions, new issues, share your great tips or a new find.

We’ll also have special guest presenters from KPA, Joe Souza and Martin Pantoja, who will discuss the topic of Hazardous and Universal Waste enforcement and compliance, and provide an overview of compliance requirements for the automotive industry. Don’t miss this important update!

ABOUT KPA – www.kpaonline.com

KPA is a world-leader in providing EHS Compliance & Risk Management Consulting, providing over 6,500 clients including dealerships, insurance brokers, warehouse and distribution, food and beverage, and manufacturing risk management solutions. KPA delivers solutions that help clients achieve regulatory compliance, control risk, protect their assets, and effectively manage people through a combination of intuitive software, interactive training, and onsite compliance audit services.

Event Location: Sturken Auto Body
Hosted by Steve Sturken
855 Mabury Rd, San Jose, CA 95133

COST | First person from a Chapter 42 member shop is free; other attendees pay $35

Register here >>>>>

August 8
6:30pm Reception
7-9pm Chapter Announcements, Program, Dinner

Let’s talk shop! Don’t miss this opportunity to ask the brightest minds in the business, ASCCA Members, your shop management questions, new issues, share your great tips or a new find.

Event Location: GIC Car Clinic
Hosted by Alan Yu & Helen Liao
375 Bird Ave., San Jose, CA 95126

COST | First person from a Chapter 42 member shop is free; other attendees pay $35

Register here >>>>>

June 13
6:30pm Reception
7-9pm Chapter Announcements, Program, Dinner

Let’s talk shop! Don’t miss this opportunity to ask the brightest minds in the business, ASCCA Members, your shop management questions, new issues, share your great tips or a new find…we hear from our members that this is their favorite event each year, so don’t miss it!

Event Location: Menlo Atherton Auto Repair, Dan & Chris Bajeda’s shop
1279 El Camino Real, Menlo Park, CA 94025

COST | First person from a Chapter 42 member shop is free; other attendees pay $35

Register here >>>>>

ROUNDTABLE DISCUSSION

Employee Loyalty: Making Them Stay

September 12
6:30pm No Host Cocktails
7-9pm Chapter Announcements, Program, Dinner

Event Location: Biltmore Hotel
2151 Laurelwood Road, Santa Clara, CA 95054

COST | First person from a Chapter 42 member shop is free; other attendees pay $35

Register here >>>>>

Wednesday, May 16
6:30pm Check-in, 7:00pm First Pitch — by an ASCCA Representative

San Jose Giants Stadium
588 East Alma Avenue, San Jose, CA 95112

Our group will be part of the action as we watch the Giants from the PRIVATE Field-level Party Deck.

Your registration package includes game tickets, BBQ meals and two (adult or soda/water) beverages per guest, as well as designated servers and staff to wait in line for food so you won’t miss any of the fun!!

Each guest will have the opportunity to win Lucky Prizes during the game with their very own Scorecard and Bingo card, as well as read up on the history of the team in the program.

Choose one of the four delicious meals (order at the game) and enjoy two adult or other beverages, while enjoying the game on the private party deck.

Bring your friends, family, shop employees, or potential chapter members!

Cost is $5 for ASCCA Chapter 42 members (first shop attendee) and just $40 for additional shop employees or guests.

PRE-REGISTRATION REQUIRED! No tickets at this reduced pricing will be available onsite. Purchase your tickets by 12 noon on May 16. Pick up registration packets and tickets at Will Call at the San Jose Giants Municipal Stadium.

with Jack T. Molodanof, Esq., Molodanof Law Offices

THURSDAY, April 12 | 6:30pm
Biltmore Hotel, Santa Clara

ASCCA has been fortunate to be represented for many years by an excellent legal and lobbying firm, managed by Jack Molodanof, Esq.

Jack works very closely with the ASCCA Government Affairs Committee and their joint efforts have had a huge impact and continue to protect the independent automotive aftermarket from legislation that could have negatively impacted our members and small  business owners. The ASCCA Government Affairs Committee, with Jack’s guidance, studies every piece of legislation, recommends positions on legislation and takes action on behalf of the independent automotive aftermarket industry.

Jack also supports the California Autobody Association (CAA), and their members have been invited to attend this event. The California Autobody Association (CAA) is a non-profit trade association comprised of over 1,000 individual and independent businesses within the automobile collision repair industry. The mission of the California Autobody Association is to enable the auto body industry to survive and prosper by helping its members produce a quality repair for the consumer at a fair price for a fair profit.

This is a meeting no shop owner or business owner can afford to miss! Share the link with any shop owners you know or print this form and give it to them.

About the Presenter
Jack T. Molodanof, Esq., a business law attorney and lobbyist, has distinguished himself in the areas of legislative, regulatory and public service. Mr. Molodanof is a state registered lobbyist.  He is a highly respected and trusted advisor to many local and state government officials.

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with special guest Carolyn Coquillette, Chair ASCCA Connected Car Committee, Owner – Luscious Garage

The automotive aftermarket faces many changes and challenges surrounding autonomous and connected vehicles. Most of these challenges center on data. Who owns the data? Who can access the data? Who is responsible for the privacy and security of the data?

It is important that the Aftermarket be involved in the planning and development process with vehicle OEMs and government regulators, on state and national levels. We need to make sure that our customers and our businesses are not locked out of the information access process. We need to avoid another protracted Right to Repair battle.

As vehicles become more autonomous and move towards more alternative fuels, we need to identify and pursue the new service opportunities so we can remain relevant to our customers.

Don’t miss this informative meeting! Stay informed or be left out!

with special guests Jason Smith, CoreMark, & Glen Daily, A&AIS

Register here.

NEW DATE: Tuesday, February 13, 2018 | 6:30pm
Biltmore Hotel, Santa Clara

For the first quarter of 2018, we will focus our meetings on updating you on all the changes and mandates put into effect on January 1, 2018. Last month, we reviewed your ASCCA Member benefits. Next up: Healthcare updates!

Join us for this informal meeting and get caught up on all the new rules and regs in healthcare.

Don’t miss this important informational session!  Stay informed so that you are not caught by surprise!

DETAILS

LOCATION
Biltmore Santa Clara Hotel
2151 Laurelwood Road, Santa Clara, CA 95054; 408.988.8411

COST
Chapter Members – No Fee – Find out how you can get this meeting for free!
Guests/additional employees–$35 per person (fee includes meeting, dinner, beverage)

Hosted by ASCCA Chapter 42 
950 S Bascom Avenue, Suite 1113, San Jose, CA 95128
E | ascca@assoc-office.com  P | 408.266.9658    F | 877.426.8501