CHAPTER EVENT
March 13, 2019 | 6:30-9:00PM

Eyeball to Eyeball: How Good Managers Address Issues Constructively

with guest presenter
Christine Silver, SHRM-CP

In her keynote, “Eyeball to Eyeball” Christine reveals the conversations we have in our heads and how to make sense of them. She will help you understand why so many people avoid speaking up in difficult situations. Then she makes the scary people-stuff easier to work with through her straightforward and irreverent approach to the topic.

After hearing Christine you’ll feel prepared to do the things many won’t do – give feedback that helps, solve people problems and misunderstandings, and resolve conflict, without anyone being poked in the eye.

• You’ll learn easy-to-use templates for speaking up well in charged situations
• You’ll take away super-simple listening techniques so people know you’re really paying attention, not just waiting to talk
• You’ll learn how problems solving skills can be applied to people issues so you find a fix not a fight
• You’ll receive simple tools to resolve conflicts without psychological game playing!

ABOUT THE PRESENTER

Before founding her speaking and coaching business in 2005, Christine Silver, SHRM-CP, practiced Human Resources management for twelve years. Over the past decade, she has trained and coached over two thousand leaders in leadership practices, communicating constructively, implementing performance management practices, and solving people issues. Christine has a Bachelors degree from San Jose State University, a certificate of Human Resources Management from University of California, Santa Cruz, and she completed coach training and leadership development with the Coaches Training Institute (CTI) of San Rafael, California. Christine was trained by the Conflict Resolution Center of Santa Cruz and has facilitated positive resolution between individuals in organizations. Recently she completed Heroic Public Speaking graduate school with Michael Port. Christine is a solo stage performer who has written and performed seventeen unique monologues since 2009.

Agenda:
6:30pm, No Host Cocktails
7-9pm, Program & Dinner

Event Location:
Biltmore Hotel
2151 Laurelwood Road, Santa Clara, CA 95054

Cost:
First person from a Chapter 42 member shop is free; other attendees pay $40

CHAPTER EVENT
February 13, 2019 | 6:30-9:00PM

Is Your Shop Safe? IT In Shops In The Age Of The Connected Car – Protect Yourself & Your Customers

with guest presenter
Walter Edmondson, TeamLogic IT San Jose/Campbell

” href=”https://ascca42-feb2019.eventbrite.com” target=”_blank” rel=”noopener noreferrer”>Register here >>>>>>

The race is on. Innovative automakers, software developers and technology companies are leading a radical transformation in the automotive industry. They are refining and redefining existing technologies and introducing new, exciting concepts like artificial intelligence and the connected car to give us a driving experience that will be like nothing we’ve ever known.

Don’t miss this important conversation with Walter Edmondson of TeamLogic IT. Learn why your company should undergo a periodic network assessment even when everything appears to be working fine. For instance, are your employees using their own mobile devices to conduct business? Are they downloading questionable software? Are mission-critical business processes running on vulnerable servers? Have you considered that because of this new technology, your customer’s car may be open to hacking from someone in your own waiting room? Register now for this important presentation!

ABOUT THE PRESENTER

Walter Edmondson, President and CEO at TeamLogic IT, as owner of the San Jose/Campbell TeamLogic IT franchise, provides services that help businesses maintain, backup and secure their network. TeamLogic IT provides a wide variety of services that help to make our customers more efficient: e-mail hosting, helpdesk, desktop back-up, remote monitoring, computer repair, network services, IT consulting, technology consulting, network management, network service, computer services, managed service provider, network security, IT support.

” href=”https://ascca42-feb2019.eventbrite.com” target=”_blank” rel=”noopener noreferrer”>Register here >>>>>>

Agenda:
6:30pm, No Host Cocktails
7-9pm, Program & Dinner

Event Location:
Biltmore Hotel
2151 Laurelwood Road, Santa Clara, CA 95054

Cost:
First person from a Chapter 42 member shop is free; other attendees pay $40

CHAPTER EVENT
January 9, 2019 | 6:30-9:00PM

Getting Creative On Hold

with guest presenter
Wayne Adams, PHMG

” href=”https://ascca42-jan2019.eventbrite.com” target=”_blank” rel=”noopener”>Register here >>>>>>

Think about all your favorite movie soundtracks…no two are alike, but they all have the power to inspire true emotion. Just as a great soundtrack brings a movie to life, music works wonders for your business, too.

Now, think about that on average, 75% of calls to businesses are placed on hold, and, those callers spend an average of 33 seconds waiting for someone to pick up! The best option is clearly to avoid putting a customer on hold to begin with, but this isn’t always an option. Are your customers left dangling? What are they hearing? Boring or irritating music? Your competitors radio commercial? Dead-Air? A growing number of companies are opening their eyes and ears to the potential opportunities of hold time – and are finding increasingly creative ways of using it to their advantage.

As the world’s leading audio branding agency, PHMG works with 32,000 clients across the globe. Join us on January 9, 2019 to learn from Wayne Adams how your business can benefit from getting creative with your on-hold messages:

• It’s not advertising – it’s Service and Branding
• Learn how to manage your service
• Tips on how to curate custom, branded music for your personal image – no library music!

ABOUT THE PRESENTER

Wayne Adams, Head of Business Development (West Coast) at PHMG, is a skilled sales professional with PHMG – the world’s leading provider of audio branding. Experts in audio branding since 1998, PHMG helps clients around the world to connect to their customers through sound – including some of the world’s biggest brands such as Audi, Coca-Cola and Adidas.

” href=”https://ascca42-jan2019.eventbrite.com” target=”_blank” rel=”noopener”>Register here >>>>>>

Agenda:
6:30pm, No Host Cocktails
7-9pm, Program & Dinner

Event Location:
Biltmore Hotel
2151 Laurelwood Road, Santa Clara, CA 95054

Cost:
First person from a Chapter 42 member shop is free; other attendees pay $40

CHAPTER EVENT

Join us as Jim Silverman, ATI, shares his secrets on how to build and maintain a positive and rewarding shop culture. Learn essential tips to hire, manage and maintain the key employees every shop needs to prosper.

ABOUT THE PRESENTER

Jim Silverman is the Go-To guy at ATI and has a vast knowledge of market trends, industry updates and is constantly keeping up with what’s going on with other companies in the aftermarket side of the automotive industry. When speaking in front of groups, it doesn’t matter if it’s to shop owners, association groups, partner employees or in front of our ATI employees, Jim truly enjoys this industry and his passion and expertise shows through in the subjects he speaks about.

With his varied experience in most aspects of the automotive industry, he is just as comfortable speaking in a corporate board room as he is with a group of shop owners or technicians – and all get the same respect.

Jim is one of the rare individuals that has been successful in both the franchised and aftermarket sides of our industry and his broad knowledge covers the entire spectrum including service, parts, sales, accounting, management, training and consulting.

Jim takes pride in helping shop owners improve their situations and values the relationships he’s built up over the years with shop owners and with the major service providers to the aftermarket industry.

SPECIAL ENDORSED VENDOR GUEST PRESENTER

Tips for Save Processing
Shannon Devery, Digital Financial Group

REGISTER HERE >>>>>>>>>>

Digital Financial Group (DFG) offers payment processing tools that grow when you grow. DFG provides turnkey payment processing solutions, best-in-class customer service, and innovative reporting. Join us on November 14 to learn how to safeguard your merchant card account and your customer’s, too!

Also, if you’ve wanted to compare pricing of your current merchant card services and haven’t gotten around to it, then this meeting is the time to do it! Bring with you a couple of months of your billing statements for your current vendor. Shannon will review your bill and price it as if you had been a DFG customer so you can see the savings.

Digital Financial Group is a state-approved ASCCA endorsed vendor and corporate partner and is proud to be the exclusive merchant services provider for the ASCCA. As the exclusive merchant services provider you can trust that the company has been fully vetted by the ASCCA Endorsements Committee through a full selection process. As part of ASCCA’s robust membership package, when you select DFG as your merchant processor you will be entitled to receive a full rebate for ASCCA membership dues, up to $350 in value.

Event Location:
Biltmore Hotel
2151 Laurelwood Road, Santa Clara, CA 95054

COST | First person from a Chapter 42 member shop is free; other attendees pay $35

REGISTER HERE >>>>>>>>>>

Paper Marketing vs. Digital Marketing: A Discussion with Jennifer Filzen, Rock Star Marketing

October 10
6:30pm No Host Cocktails
7-9pm Chapter Announcements, Program, Dinner

REGISTER HERE >>>>>>>>>>

Event Location: Biltmore Hotel
2151 Laurelwood Road, Santa Clara, CA 95054

COST | First person from a Chapter 42 member shop is free; other attendees pay $35

As a small business owner, your story is your brand. The story that you share with the world is the personality of your business, and it’s what separates you from your competition. When your customers get to know more about you, they develop a more profound sense of who you are. When this happens, you’re no longer just another small business, but something special. In turn, this connection will build a trusting and loyal fanbase, creating return customers who will be happy to refer new customers your way.

Learn more about:

• How to make your customers lifelong fans of your shop
• What’s better for your shop: digital marketing or print
• New ways of getting your business noticed

ABOUT THE PRESENTER

Rock Star Marketing, a digital marketing agency specializing in automotive shops, began when Jennifer Filzen decided to use her talents and knowledge she gained as a budding musician to provide superior marketing service to those in need. Jen got her start in marketing after the release of her first album, Sirena, back in 2007. Being a small town singer/songwriter from Monterey, she knew she had to put all that she had into marketing her album to get her music heard. Because of her extraordinary ability as an online marketer, her songs eventually topped the international charts and she became a Grammy qualified artist. Since then, Jen has worked diligently as a copywriter, content writer, and social media marketer to grow her business into a full-fledged digital marketing agency. Jen now puts her talents and lessons to work at Rock Star Marketing, passionately helping small businesses get the recognition they deserve.

Register here >>>>>

First, I’d like to thank everyone from Chapter 42 for the VERY warm welcome.  It made the evening seem less like a gathering of business people, and more like a meeting of a group of friends…which I guess it was, wasn’t it?

I’d like to also extend a very warm “Thank You” to Matt Ogabian, of Made In Japan, who invited me.  His invitation allowed me to meet a great group of people that I thoroughly enjoyed spending time with.

One of the questions I was asked was how much PG&E might pay of the cost for a project, so I thought a few examples from some of the members might help:

• Matt Ogabian, Made In Japan: project total $2,759.42, and PG&E paid 86%, leaving only $387.31 for the shop to pay.
• Joe Silva, Custom Alignment: project total $9,665.60, with PG&E covering 78%, leaving $2,124.91 for the shop to pay.
• AutoTrend Diagnostics: project total $5,225.21; PG&E covered 88%, so Dave Kusa only had to cover $625.52

While these examples aren’t a guarantee, since I haven’t seen YOUR shop yet, they are great examples of what PG&E is doing for businesses out there.  And as mentioned, the worse your lights are, the older they are and the more energy they waste, the better your rebate can be.

We’ve helped a few of the ASSCA shops get great rebates from PG&E’s program, and we would love to help more of you enjoy great rebates, lower electricity bills, and much better lighting in your shops.

We don’t “sell” anything, we’re not trying to get you to buy anything, we’re trying to help people get the most from PG&E, and improve the look and feel of your business.

Once again, thank you all VERY much for a fantastic evening…and a darned good dinner!

====

True Power Services

If you would like Arek or Paul to come by and see what can be done for your business, just give them a call at (530) 544-8211, or email them at paul@truepowerservices.com or arek@trupowerservices.com, www.truepowerservices.com.

July 11
6:30pm Reception
7-9pm Chapter Announcements, Program, Dinner

Let’s talk shop! Don’t miss this opportunity to ask the brightest minds in the business, ASCCA Members, your shop management questions, new issues, share your great tips or a new find.

We’ll also have special guest presenters from KPA, Joe Souza and Martin Pantoja, who will discuss the topic of Hazardous and Universal Waste enforcement and compliance, and provide an overview of compliance requirements for the automotive industry. Don’t miss this important update!

ABOUT KPA – www.kpaonline.com

KPA is a world-leader in providing EHS Compliance & Risk Management Consulting, providing over 6,500 clients including dealerships, insurance brokers, warehouse and distribution, food and beverage, and manufacturing risk management solutions. KPA delivers solutions that help clients achieve regulatory compliance, control risk, protect their assets, and effectively manage people through a combination of intuitive software, interactive training, and onsite compliance audit services.

Event Location: Sturken Auto Body
Hosted by Steve Sturken
855 Mabury Rd, San Jose, CA 95133

COST | First person from a Chapter 42 member shop is free; other attendees pay $35

Register here >>>>>

August 8
6:30pm Reception
7-9pm Chapter Announcements, Program, Dinner

Let’s talk shop! Don’t miss this opportunity to ask the brightest minds in the business, ASCCA Members, your shop management questions, new issues, share your great tips or a new find.

Event Location: GIC Car Clinic
Hosted by Alan Yu & Helen Liao
375 Bird Ave., San Jose, CA 95126

COST | First person from a Chapter 42 member shop is free; other attendees pay $35

Register here >>>>>

June 13
6:30pm Reception
7-9pm Chapter Announcements, Program, Dinner

Let’s talk shop! Don’t miss this opportunity to ask the brightest minds in the business, ASCCA Members, your shop management questions, new issues, share your great tips or a new find…we hear from our members that this is their favorite event each year, so don’t miss it!

Event Location: Menlo Atherton Auto Repair, Dan & Chris Bajeda’s shop
1279 El Camino Real, Menlo Park, CA 94025

COST | First person from a Chapter 42 member shop is free; other attendees pay $35

Register here >>>>>

ROUNDTABLE DISCUSSION

Employee Loyalty: Making Them Stay

September 12
6:30pm No Host Cocktails
7-9pm Chapter Announcements, Program, Dinner

Event Location: Biltmore Hotel
2151 Laurelwood Road, Santa Clara, CA 95054

COST | First person from a Chapter 42 member shop is free; other attendees pay $35

Register here >>>>>